Here’s Looking at the New Year - Print Marketing Trends for 2018
In ringing in the new year, new trends arrive for all kinds of industries. This includes the print industry and more specifically, print marketing. Like any good marketing strategy, things change with the times and to stay relevant with 2018 and all it has to offer, here are a few anticipated print trends: 1. Combining Print and Digital Media Adding QR codes, clickable paper, and social media icons to print pieces is a great way to strengthen a marketing strategy. These are all ways that print can advertise for social media. Social media can do the same for print by advertising for special offers or bonus codes in the mail. These two contenders no longer need to be on opposite ends of the marketing spectrum. 2. Simple Messages In a world filled with advertisements and promotions, the best way to stand out from the crowd is to go simple. One of the general rules of design is, less is more, and all it requires is an image with a direct message and minimal text. Visually appealing piec