Don't Count Print Out Yet
In this digital day and age there has been constant debate about whether or not print is obsolete. Popular belief states that print isn’t as useful as it once was with people being able to access news and magazines online. It is thought that the audience who pays attention to printed materials is small when in reality, print actually broadens a company’s target audience. Here are some of the reasons why print isn’t dead: People Prefer Tangible Things Print is good for the senses as it incorporates more than what people touch. Reading printed materials is easier on the eyes as prolonged online reading causes eyes to strain which can lead to headaches. Not only does print help prevent headaches but it is also pleasing to look at. There are a number of different printing possibilities that enhance the design of a product. Things like foil, embossing, and laser etching add texture to a piece which makes it more engaging to the customer. Print can also appeal to sound and smel