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Multichannel marketing is a popular way to get in touch with customers. Specifically, multichannel marketing is a practice of interacting with customers enabling them to choose how they can complete sales transactions. By using direct channels such as retail stores, catalogs, and direct mail or indirect channels such as websites and social media, customers have more choices to buy when and where they please. Why did multichannel marketing come about? Simple, companies found that customers can’t be expected to use their preferred channel so they tailor their campaigns to fit multiple channels for their customers. This also fits with the trends of today’s society. Not everybody is going to respond to catalogs and not everyone prefers getting emails. The spectrum of a company’s audience is often times vastly diverse. Here are a few benefits of multichannel marketing: Manage Sales through Feedback – Companies can improve their service through crowdsourcing information. Multicha