2017–2018 Marketing Trends
In the same way that life itself is constantly changing, marketing is constantly evolving. It’s essential for any business to have successful marketing and sometimes it’s hard to keep up. A simple way to assess marketing and what makes it so appealing is three key factors: make it visual, create a personalized experience, and have a focus. There are a number of ways to make sure that your marketing techniques are up to date and here’s what’s trending for the 2017–2018 year. The one thing that’s been constantly growing and becoming more popular is video. People have a better reception to video due to its engaging and interactive elements. These elements also help provide a deeper level of satisfaction with the connection to a specific message or story. Mobile videos in particular are on the rise, which actually makes a lot of sense. People bring their phones with them everywhere they go and there are approximately 4.7 billion mobile users in the world. Mobile has become the lea