2017–2018 Marketing Trends



In the same way that life itself is constantly changing, marketing is constantly evolving. It’s essential for any business to have successful marketing and sometimes it’s hard to keep up. A simple way to assess marketing and what makes it so appealing is three key factors: make it visual, create a personalized experience, and have a focus. There are a number of ways to make sure that your marketing techniques are up to date and here’s what’s trending for the 2017–2018 year.
The one thing that’s been constantly growing and becoming more popular is video. People have a better reception to video due to its engaging and interactive elements. These elements also help provide a deeper level of satisfaction with the connection to a specific message or story. Mobile videos in particular are on the rise, which actually makes a lot of sense. People bring their phones with them everywhere they go and there are approximately 4.7 billion mobile users in the world. Mobile has become the leading medium in which people access the internet. Using mobile videos to advertise have become particularly popular. More and more companies are creating 1–3 minute ads that can be viewed on any mobile device. One example is YouTube and their five second ads that companies have been utilizing for the past few years now. Videos definitely allow a visual experience that pinpoint a desired focus.
The next marketing trend expands on being visually appealing and suggests creating a personalized experience. This is a priority in marketing because general content can be easily overlooked. One way to ensure that content is personalized is to invest in content developers. Their main goal is to create promotional content that retains existing customers while attracting new, potential customers. It is wise to get a good writer who is fluent enough in their skills to write on several topics and use just the right words to relate the business’s brand to their audience. Interactive content is also marketing gold. Examples would include quizzes, livestreams, and webinars. It’s found that a person’s average attention span is eight seconds, but if the content is engaging enough a consumer is sure to take notice.  
Another way to personalize content is to keep track of data which ultimately helps you focus on your goals. Big data is currently a popular term being tossed around in the marketing world. What is it exactly? Well, big data refers to large sets of data that can be analyzed by computers to track patterns and trends about human behavior. Social media platforms such as Facebook and Twitter are popular ways for a business to target specific demographics through ads, posts, and video. These platforms also make it easier to track a customer’s buying habits, top search history, and interests. Professional digital marketing groups can also monitor these trends if a business has the right data. Digital marketers can then understand exactly what the customers’ behaviors are and the best way to deliver content.

Nowadays there are so many avenues a business can take when considering their marketing strategy. It can be hard to decide which audience should receive which content, how effective the content is, and what is really making an impact on consumers. These are some of the current trends in marketing that pose a positive outlook for a business and continue to grow in the competitive world of marketing.

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