Brands and Branding: Yes, There’s a Difference
Oftentimes, it’s hard to discern the difference between brands and branding. Most people think they’re one in the same, or that the words are interchangeable when talking about a company’s identity. There is in fact a difference between the two and it can be found in the definition of each word. A brand is a unique symbol, word, design, or combination used to create an image that identifies a product. Branding is the process of creating a mental image or perception in customers’ minds that attach a certain experience to a brand image or name. To get a better understanding of these two ideas let’s break down their importance in a marketing strategy. Let’s start off by looking at a brand. A brand should represent you as a person, your company, and your promise to customers. This can be achieved by specific design elements such as typography, imagery, and colors. It is important to understand your customers’ wants and needs. Ask yourself what they would look for and what they