The Impact of Direct Mail
The Impact of Direct Mail The world is pushing toward a technology strong era. Everything is better online and today everybody has a smartphone or some way to check their social media or news across the world. Where does mail fit in this advancing world? Does it still hold worth in the eyes of customers? Let’s take a look at the impact that direct mail can have and why it’s not out of the race yet. The Appeal of Direct Mail Old fashioned is the new trend as it seems so rare nowadays to get direct mail. When customers receive an actual piece of mail they are more likely to read through its content rather than if it was online. It’s like the thought, everything old becomes new again, with the internet being flooded with advertisements and nonstop social media emails, direct mail provides a breath of fresh air. Personal Touch Sending something directly to a customer’s home is pretty much the definition of personal. As with any personal touch, the chances of buildin