Here’s Looking at the New Year - Print Marketing Trends for 2018




In ringing in the new year, new trends arrive for all kinds of industries. This includes the print industry and more specifically, print marketing. Like any good marketing strategy, things change with the times and to stay relevant with 2018 and all it has to offer, here are a few anticipated print trends:

1. Combining Print and Digital Media
Adding QR codes, clickable paper, and social media icons to print pieces is a great way to strengthen a marketing strategy. These are all ways that print can advertise for social media. Social media can do the same for print by advertising for special offers or bonus codes in the mail. These two contenders no longer need to be on opposite ends of the marketing spectrum.

2. Simple Messages
In a world filled with advertisements and promotions, the best way to stand out from the crowd is to go simple. One of the general rules of design is, less is more, and all it requires is an image with a direct message and minimal text. Visually appealing pieces that properly utilize white space will catch the customers’ attention more effectively. Simplicity is beauty and as of right now, it’s setting up to be a popular trend this year.

3. Tell a Story and Make it Visual
Tell your story through creative ideas and visual works of art. Customers are more inclined to remember an experience so create an experience by taking your brand into consideration. Use images and colors that reflect your brand’s character. Relay the history of how your business came to be or share your plans for the future of your company. Being able to convey a story through print is a creative way to reach customers. It’s not done very often and this also gives you a chance to add your own personal touch.

4. Bonus! Pantone Color of the Year
Pantone 18-3838 Ultra Violet is the Pantone color of the year. Ultra Violet is dramatic, provocative, and thoughtful. Thought to communicate originality, ingenuity, and visionary thinking, this color is sure to point design towards the future. (https://www.pantone.com/color-of-the-year-2018)

These are some of the printing trends for 2018 that look to set apart print marketing from social media and digital marketing. As print continues to stay a vital part of marketing strategies, these are a few pointers to keep it going strong in the new year.

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