Millennials and Their Mail




Millennials and Their Mail

Millennials are a prime target market because they make up a large portion of America’s population. What do we know about millennials? They’re young, tech savvy individuals who aspire to see the world and break the norm. Millennials are thought to be the generation with the world at their fingertips. They stay connected on their phones and learn via the internet. Though it is true that millennials spend most of their time online and engaging in social media, these platforms may not be the greatest places to advertise.


Web advertisements flood the internet and more often than none, millennials will ignore them. So many advertisers have jumped on the bandwagon to reach millennials through social media and the internet that it has become a competition for webspace. Digital marketing is still effective in all its rights but print marketing serves it purpose with the millennials as well.


Quite possibly the number one thing that most millennials are interested in is an experience. The saying, “A picture’s worth a thousand words”, was written for this generation. Staying connected with friends and family through social media and sharing experiences is something that millennials love to do. So, what does all of this have to do with their mail? Well, you may have figured it out by now that print goes over quite well with millennials. They actually enjoy receiving physical mail and are more likely to pay closer attention to its contents.


Print provides a tangible connection and lets people read and process information at their own pace. Millennials are more likely to be influenced by direct mail to make a purchasing decision. That’s why it’s important to connect social media and print media. This can be done by communicating the company’s social presence through QR codes, hashtags, and social media icons. Millennials have a hard time trusting traditional advertising so use print to speak their language. Direct mail is the perfect way to get millennials’ eyes off the screen and point them directly to your goods and services.


When used in the correct manner, print marketing and direct mail can reach millennials more effectively than anything from the digital world they love. Since their generation grew up with technology they have almost become desensitized to the details. It’s in this way that print can be seen as an innovative marketing tool, allowing for creativity and finer details. It breaks the norm on online advertisements, just the way millennials like it.

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